Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath is a practical psychology and business guide to making lasting change in individuals, organisations and communities. Drawing on behavioural research and real-world case studies, the authors explain why change is difficult and present a memorable framework built around directing the rational mind, motivating the emotional mind and shaping the environment around us.
This Penguin paperback edition is ISBN 9781847940322.
Format: Paperback
Publisher: Penguin / Random House Business
ISBN: 9781847940322
Pages: 320
Condition: Very good pre-owned condition with light handling wear.
Collections: ALL BOOKS, ALL PRODUCTS, HEALTH & LIFESTYLE, HEALTH & MEDICAL, NON-FICTION BOOKS, SELF DEVELOPMENT
Type: NON FICTION
Category: B0016, BOOKS, BUSINESS, CHANGE MANAGEMENT, LEADERSHIP, NON FICTION, PSYCHOLOGY, SELF DEVELOPMENT
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