The Eureka Factor by John Kounios and Mark Beeman

The book pictured is the copy you’ll receive.

Tracked NZ delivery usually takes 2–3 working days. Allow extra for rural addresses and weekend orders.

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About this book

Why does a solution sometimes arrive in a sudden flash rather than through steady reasoning? Neuroscientists John Kounios and Mark Beeman explore the brain activity behind insight, drawing on experiments and everyday examples to explain creative problem-solving. They also examine the conditions that can help fresh ideas emerge.

Details: John Kounios and Mark Beeman; Windmill Books, 2016; paperback; 288 pages; English; ISBN 9780099537373.

Condition: Light cover rubbing and minor edge wear.

frequently asked questions

A: All our books are stored, catalogued, and shipped from our bookshop in Kenepuru, Porirua.
Each listing represents a real, physical copy in stock. This is a photo of the actual book!

Orders within New Zealand usually arrive in 2-3 working days (allow extra for rural delivery). We use Aramex (Tracked), your parcel will be picked up by the Courier from our shop at 3.30pm (Monday to Friday) so if you order over the weekend, add a little extra time.

A: Yes — local pickup is available, we are at Unit 2, 55 Kenepuru Drive Porirua - we usually can have it ready within the hour.

A: Yes. Every title is pre-owned; the condition is written in the product description. If we got it wrong, or you are unhappy, let us know and we will make it right.

A: Yes, each book is photographed individually. If you want more photos, we would be more than happy to add them, just ask!

A: Each book is individually priced based on its current market value, condition, and availability. Most of our books are collectable, vintage, many are hard to find in the 'wild'. We use actual 'sold' prices as a benchmark (Trademe, Ebay & Dunbar Slone) We try to price below market average to encourage people to start to resell books as a side hustle! We love to do bulk deals, just drop us a message!