Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) by Butler David Tischler Linda
$12.00
Used paperback in very good condition.
PaperIn Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design.
Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrow's business winners will be the ones who know how to combine the two.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with.
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level.
Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.
David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.
Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.
Collections: ALL BOOKS, BUSINESS FINANCE & LAW, HEALTH & LIFESTYLE, INVESTMENT BOOKS, NON-FICTION BOOKS, SELF DEVELOPMENT
Type: NON FICTION
Category: BOOKS, BUSINESS FINANCE & LAW, Business Investments, FINANCE & LAW, Investing, INVESTMENT, NON FICTION, SELF DEVELOPMENT
You may also like
frequently asked questions
-
A: All our books are stored, catalogued, and shipped from our bookshop in Kenepuru, Porirua.
Each listing represents a real, physical copy in stock. This is a photo of the actual book! -
Orders within New Zealand usually arrive in 2-3 working days (allow extra for rural delivery). We use Aramex (Tracked), your parcel will be picked up by the Courier from our shop at 3.30pm (Monday to Friday) so if you order over the weekend, add a little extra time.
-
A: Yes — local pickup is available, we are at Unit 2, 55 Kenepuru Drive Porirua - we usually can have it ready within the hour.
-
A: Yes. Every title is pre-owned; the condition is written in the product description. If we got it wrong, or you are unhappy, let us know and we will make it right.
-
A: Yes, each book is photographed individually. If you want more photos, we would be more than happy to add them, just ask!
-
A: Each book is individually priced based on its current market value, condition, and availability. Most of our books are collectable, vintage, many are hard to find in the 'wild'. We use actual 'sold' prices as a benchmark (Trademe, Ebay & Dunbar Slone) We try to price below market average to encourage people to start to resell books as a side hustle! We love to do bulk deals, just drop us a message!