{"product_id":"eureka-factor-the-by-john-kounios-mark-beeman","title":"The Eureka Factor by John Kounios and Mark Beeman","description":"\u003cp\u003eWhy does a solution sometimes arrive in a sudden flash rather than through steady reasoning? Neuroscientists John Kounios and Mark Beeman explore the brain activity behind insight, drawing on experiments and everyday examples to explain creative problem-solving. They also examine the conditions that can help fresh ideas emerge.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e John Kounios and Mark Beeman; Windmill Books, 2016; paperback; 288 pages; English; ISBN 9780099537373.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Light cover rubbing and minor edge wear.\u003c\/p\u003e","brand":"BOOKS WORTH KEEPING","offers":[{"title":"Default Title","offer_id":44946486329403,"sku":"9780099537373","price":7.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/9266\/3355\/files\/1000114013.jpg?v=1794472768","url":"https:\/\/booksworthkeeping.co.nz\/products\/eureka-factor-the-by-john-kounios-mark-beeman","provider":"Books Worth Keeping ","version":"1.0","type":"link"}